At least eight auto brands have purchased ad airtime for the next Super Bowl sports event to be held in Arlington, Texas, on February 6. That means we can expect to witness the biggest auto-ad smackdown of recent times, as some automakers plan to air two or even more commercials during the game.
At the 2010 Super Bowl, five car makers aired a combined 5 minutes and 30 seconds worth of ads, while the same number of companies ran just three minutes worth of commercials in 2009. With an ad costing as much as $3 million, it seems that auto makers are ready to ditch their more conservative ads of the last couple of years in favor of funnier, eye-catching spots.
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