GM CEO Calls the Prius a Geek-Mobile, Wouldn’t be Caught Dead in One

In the grand scheme of things, General Motors is a little late in the purpose-built hybrid range extended electric vehicle game. Toyota has recently launched its third generation Prius and Honda its second generation Insight. At worst, the soon-to-be-released Chevy Volt is a logical move from a marketing perspective; if the consumer wants frumpily styled eco-cars then who are we, the automakers, to say otherwise?

So it’s a little hard to swallow when GM’s current CEO, Dan Akerson, describes the Volt’s major competitor – some may even say raison d’être – as a geek-mobile. Here are his exact words:

“We commonly refer to the geek-mobile as the Prius. And I wouldn't be caught dead in a Prius."

If the Prius is a geek-mobile, what does that make the Volt? Is it a me-too-mobile? And the word “geek” is so muddied in our 21^st century world. In the United States, 74% of the population use the internet, 27% own an Apple iPhone and almost half are on Facebook or MySpace. And Avatar, film widely considered to be the most successful film ever made, is a member of that classic geek genre: science fiction.

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