Giant Fiat 500C Five-Times the Normal Size Arrives in Central London

Fiat's extra-extra-extra large scale model of the new 500C made its way to central London and opened its doors or rather... its wheel arches to the public on Friday as the Italian automaker is gearing up its promotional efforts for the UK market launch of the ragtop mini. The scale model, which is five-times larger than the actual vehicle, is parked on Oxford street and will welcome Londoners up to 8.00pm every day until Wednesday (Sep. 2) next week.

The 500 Convertible is offered in the UK with a choice of 69HP 1.2-litre and 100HP 1.4-litre petrol engines and a 75HP 1.3-litre diesel in two trim levels, Pop and Lounge. Prices for the 500C start from £11,300.