Fiat To Make UK Debut Of The New 500 With Flight On The London Eye

Italians sure know how to put a show, take Fiat for example; the Italian carmaker will launch its all-new 500 minicar in the UK with a flight in one of the capsules on the British Airways London Eye, London’s iconic landmark that’s also known as the Millennium Wheel . The new Fiat 500 will take to the air on Monday 21 January at 8.00pm. And if you’re wondering why Fiat chose the specific date and time, it’s because it’s exactly 500 hours into the New Year. -Continued after the jump

The Italian carmaker is also staging a celebrity and showbiz ticketed event around the launch, featuring live bands, top presenters, and a light show. FIAT UK Marketing Director, Elena Bernardelli, says: “It will be a great event, and we at FIAT are committed to making the country smile for the night.”

London Eye Head of Sales and Marketing, Helen Bull, says: “After celebrating 2008 with a phenomenal firework display, what better way to continue the party than with a fantastic event only 500 hours into the New Year, with 2008’s Car of the Year.”