Although officially, the plan to cut the Fourfor is yet to be approved by both the Board of Management and the Supervisory Board of DaimlerChrysler AG, “death” is just a matter of time for the 4door Smart model. The cost for DaimlerChrysler related to these measures is estimated to be in the magnitude of approximately €1 billion or $ 1.2 billion
PRESS RELEASE: Focusing on the smart fortwo
- New smart fortwo to be launched in 2007
- Cancellation of production of smart forfour intended, subject to negotiations with Mitsubishi Motors Corporation (MMC) and other partners
- Sustainable profitability confirmed
DaimlerChrysler AG is planning to focus on the smart fortwo to ensure the long-term sustainability of its smart brand. Thus, the profitability of smart will be confirmed, with positive results expected from 2007 onward.The planned measures for a further enhancement of the business modell of smart include the following items:
- The clear focus on the smart fortwo;
- the intention to cancel production of the smart forfour;
- the manifestation of smart and especially the smart fortwo as a long-term and important part of DaimlerChrysler’s product portfolio;
- as well as the complete integration of smart into the Mercedes organization.
Overall, these measures are likely to result in a headcount reduction of 300 employees at smart in Böblingen. The smart forfour is produced by MMC through its wholly-owned subsidiary Netherlands Car B.V. (Nedcar) in
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