The Russian Connection: Chevrolet's Sales Across the Pond Fall Flat


Chevrolet's European sales figures are hoping to be 425,000 units in 2010; far from bad, but nowhere close to the million units GM is looking for over the next decade. For reference, Chevrolet Europe's sales dropped from an all-time high of 500,000 units in 2008.

A major problem in GM's planning is Russia, which was predicted to overtake Germany as the largest European market in the near future. Automotive sales in the Russian market plummeted by 50% last year to 1.45 million in 2009.

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