VIDEO: 2011 Volvo S60 Drawn on Paper by Blind Turkish Artist

Automakers and their respective marketing departments / advertising agencies come up with all sorts of ideas to generate interest in their current or future products - some successful, others not so much. For the promotion of its new 2011 S60 sedan that will be officially revealed at the Geneva Motor Show in March 2010, Volvo's Live Communication and Social Media decided to take a rather unconventional approach by calling in a blind Turkish artist named Esref Armagan to 'sample' the finished model and draw a picture of the car.

"Since the car itself is not being launched until the Geneva Motor Show next year, this is a unique way for us to show an extraordinary artist's rendition of the forthcoming model," commented Lukas Dohle, director of Live Communication and Social Media at Volvo Cars.

As you may suspect, Armagan, who is said to have painted everything from historic buildings, seascapes, flowers and forests to a portrait of former US President Bill Clinton, uses his hands and the rest of his senses to recognize the shape of the object he is painting.

This however, was the first time that the talented Turkish artist attempted to draw a car. "It was an honour for me to be asked to do this and I take it as a confirmation of my ability as an artist," said Esref Armagan.