Volvo Launches New Personalized Sticker Program for C30 – No joke!

Feeling in love? Then how about dressing your C30 in pink hearts! Not that kind of person? Well then, how about giving your C30 a retro look by turning it into a post-modern Swedish woodie? We know that many of you will probably think that we’ve been caught off-guard by posting an April Fools’ Day hoax, but Volvo actually announced this new personalised appereance program for the C30 on its official Swedish site today. So unless the Swedes celebrate April Fools’ Day on the 4th of April, it’s as real as it gets.

According to Volvo, starting from April 7, 2008, C30 buyers in Sweden will be able to choose among 20 different designs for their car. The removable film has a guaranteed durability for around two years, after which it’s either replaced with a new variant, or alternatively, taken away for good. Volvo promises that the film will not cause any harm to the car’s color but on the contrary, it will protect it. The cost of the film –including labor, has been set in Sweden at 18,750 SEC, which is about $3,130 USD or €2,000. –More images after the jump