Research Firms Says Chrysler May Build Lancia Thesis Replacement and Challenger-Based Alfa Romeo in Canada

After last week's [official] announcement that the Fiat Group will drop the Chrysler nameplate in Europe as its models will be rebadged integrated into the Lancia brand, a forecasting firm now says that the automaker will begin building Lancias and possibly Alfa Romeos at its Brampton plant in Canada beginning from 2012.

U.S.-based industry research company AutomotiveCompass said that Chrysler will produce a Lancia Thesis replacement based on the soon-to-revealed 2011 300 sedan, which will continue to make use of the previous generation Mercedes architecture .

Doug Shepard, forecasting manager for the research firm said that the Lancia version of the redesigned Chrysler 300 won't differ radically in appearance from the American sedan.

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