Yet another shake-up in the world of General Motors: Chevrolet has decided to take a new advertising direction, dropping Campbell-Ewald after 91 years. Cambell-Ewald was behind such memorable tag lines as "The Heartbeat of America", "Like a Rock", and "An American Revolution"; the Chevrolet contract accounted for 25% of its business.
According to the Detroit News, the Bowtie will now be working with Publicis Worldwide, which represents big-timers like Coca-Cola, Whirlpool, and Hewlett-Packard, and has been handling some of its budding product lines.
Jim Campbell, US Chevrolet Marketing VP, was quick to thank Campbell-Ewald for the nine decades of service. After the politics, he said that "over the coming months, [Chevrolet] will transition the business to Publicis Worldwide, which has recently been handling [the] car and crossover brands."
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