"Sustainability is becoming increasingly important," said Draeger in his speech. You will see a product of sustainable development at the IAA in Frankfurt in a few weeks in the form of a concept car. The BMW EfficientDynamics Vision will demonstrate how efficient a sports car can be. It will also prove that sustainability does not apply to the drive train alone, but to design and materials as well".
"Anyone who takes a closer look at this concept car will understand the direction in which we are developing our technology. And it will become evident that we will have to dedicate more human and financial resources to this type of development work," Draeger concluded.
Although Draeger did not get into any specific details, previous reports suggest that the concept sports car study may very well act as a teaser for a production model that could hit the market as soon as 2012 rivaling the likes of the Audi R8 and Porsche 911.
It has also been reported that BMW's 'green' supercar will be a two-seater mid-engined coupe equipped with the latest fuel-saving technologies from BMW's Efficient Dynamics programme including direct injection, brake energy regeneration and stop-start systems plus enhanced aerodynamics.
As for the EfficientDynamics Vision's looks, your guess is as good as ours, but hopefully we'll see something in the likes of Idres Noah's independent concept study which you can check out in detail here.
BMW Concept Photos: Idries Noah
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