No question, the most significant presence at Infiniti's Geneva Motor Show booth is the brand-new Etherea concept study that provides a first glimpse at an upcoming entry-level model will allow the Japanese brand to compete with the Audi A3 and BMW 1-Series. A production version inspired by the Etherea is expected to hit the market by 2014.
The Etherea concept study was designed in Japan under the direction of Shiro Nakamura who incorporated the design language of the 2009 Essence sports car concept into a five-door body style. According to Infiniti, the Etherea is "part elegant coupé, part spacious sedan, part practical hatchback and even part tall crossover".
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