Less than a week after the 2011 Geneva Motor Show press days and automakers are already getting ready for the next round of auto shows. Today, GM’s Chevrolet division issued a teaser sketch of its next-generation Colorado mid-size pickup truck that will be unwrapped in pre-production form at the 32nd Bangkok International Motor Show, which begins March 25.
General Motors said that Thailand was chosen as the site of the global debut of the Colorado because of the “popularity of pickup trucks and the growing importance of the Thai market to Chevrolet”. The company noted that in 2010, the truck segment accounted for a whopping 43 percent of all vehicles sold in Thailand.
“Trucks play a key role in most Southeast Asian markets,” said Susan Docherty, vice president, GMIO Sales, Marketing and Aftersales. “Nowhere is this more evident than in Thailand, where trucks like the Colorado are ingrained in the local lifestyle. Thailand was a natural place to give the public a first glimpse of our all-new Colorado.”
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