BMW Launches New Z4 Game for iPhone and iPod

Being the tech-savvy company it is (or at least it wants to show that it is), BMW has released a new game for the iPhone and iPod Touch to show off its new Z4 Roadster. The game that can be downloaded for free from Apple is inspired from the BMW Z4´s "An Expression of Joy" campaign and it allows players to "draw" using the wheels of their car by choosing different colors of paint so that their tire tracks create drawings.

Furthermore, the application offers players the chance to explore, customize, create and virtually drive the hardtop Z4 Roadster. For those that do not own an iPhone or an iPod (don't feel bad, we don't either), you can get a taste of the game in the official video below.

Download the game here: iTunes